CORE SKILLS: Program/Project Management Program Analysis & Reporting
Devising Marketing Campaigns Business Case Development
Brand/Website Management Best Practices for Online/Email Marketing
PROFESSIONAL EXPERIENCE
CHILDREN'S HOSPITAL, Richmond, VA June 2009-Present
A resource and provider of specialized medical and therapeutic services customized to meet the specific needs of children and their families in Central Virginia.
Website Coordinator
-Responsible for the day-to-day content & design management of the hospital internal and external websites.
-Compile web analytics and assist various internal departments including Public Relations, Marketing and Clinical teams in
developing online and social networking campaigns.
-Serve as point of contact for all online marketing initiatives & charity rewards programs with vendors and partners.
CIRCUIT CITY STORES, INC. Richmond, VA October 2007-January 2009
Circuit City Stores, Inc. was a speciality retailer of consumer electronics and related services, operating 567 stores with over
30,000 employees.
Digital Marketing Analyst
Revitalized the strategy, execution and management of the company's email acquisition programs in acquiring new email
addresses for the marketing database. Launched bi-weekly sweepstakes featured on the company's website & weekly
marketing emails and managed additional online programs including grand opening emails, co-registration and expermential
social marketing initiatives.
-Managed over 1.2 million in budgets for multiple marketing channels, coordinated meetings for technical and creative
resources needed for promotional launches, content updates and email deployments.
-Served as a team leader on crisis/customer management, website/email copy, communication plans, program analyses,
request for proposals, sweepstakes fulfillment & legal review and devising/approving of marketing materials.
-Collaborated on companywide initiatives with vendors, legal and corporate partners in creating marketing campaigns with
online/offline elements to increase probability and brand equity.
-Delivered reporting results for weekly email acquisition, website metrics and marketing campaigns to executives, team
associates and vendors in providing ROI analysis and strategic recommendations.
-Utilized a SWOT analysis approach in implementing optimizations to the sweepstakes program and its audience segmentation
which resulted in an increase in the number of weekly new email addresses captured & website visits and reduced program
costs by developing strategic partnerships with vendors.
VENTURI STAFFING PARTNERS Richmond, VA January 2006-September 2007
Professional contractor assigned to Fortune 500 corporations in the metro Richmond area in providing website management, communications and project management services.
Philip Morris USA
HR Web Coordinator September 2006-September 2007
-Evaluated, recommended and implemented website enhancements of the company's careers website
-Conducted talent acquisition/competitor research and provided strategic project support for university & diversity recruiting
initiatives, employee surveys/communications and presentations for executives.
-Generated weekly HR ad-hoc reports to monitor, audit and report costs associated with new hires and to ensure compliance
under employment laws.
Circuit City Stores, Inc.
Marketing Project Coordinator January 2006-September 2006
-Completed two back-to-back projects from leading a team of 30 associates in a competitor research study in analyzing &
presenting strategic marketing data and devised & created a pivotal marketing liasion position to streamline internal/external
communications in the production of weekly advertisements.
BROOKS ADAMS RESEARCH, Richmond, VA September 2005-December 2005
Full service marketing research specializing in active adult communities, healthcare and financial insurance industries.
Junior Research Analyst
-Assisted in competitor research projects for clients ranging from market research, consumer surveys and brand analyses.
-Participated in the planning, executing and reporting of focus groups for clients.
THE MARTIN AGENCY, Richmond, VA September 2003-November 2004 Nationally recognized advertising agency serving an array of household name clients including SEIKO, NASCAR and PING golf equipment.
Media Buying Assistant
-Served as a liaison for client correspondence and agency communications on the UPS, GEICO, TV Land and NORA accounts
-Aided in projects ranging from new business development, account/vendor management, media buying, annual marketing campaigns and event marketing on the UPS and GEICO accounts.
SUPERVALU, INC., Mechanicsville, VA October 2002-March 2003
Third largest grocery retailer in the United States with over 2,000 retailers.
Media Buyer/Planner
-Developed strategic marketing marketing plans, performed cost analyses and maintained an advertising budget of $700K for
over 50 retailers.
-Consulted retailers on their retail promotions, direct mail campaigns, financial reconiliation and point of sale materials.
CIRCUIT CITY STORES, INC., Richmond, VA September 1998-October 2002 In-house advertising agency for Circuit City and CarMax providing print & broadcast media buying/planning, promotional advertising and brand development services.
Media Assistant September 1999-October 2002
-Forecasted, negotiated, placed and conducted post-buy analyses for national media buys for Circuit City & CarMax.
-Devised promotional campaigns ranging from medium to large-scale events, including the sponsorship and marketing materials
for the ESPN X-Games.
Advertising Production Assistant September 1999-September 1998
-Designed, supported and coordinated the weekly production and delivery of the company's print advertisements & circulars
with more than 100 nationwide newspaper publications.
-Served as a training coordinator in new software implementations and mentor for new department hires.
EDUCATION
Bachelor of Science, Mass Communications-Virgina Commonwealth University, 1998
TECHNOLOGY SKILLS
Microsoft Office (Excel, Publisher, Word & PowerPoint), SharePoint, Adobe Photoshop, ExpressionEngine, VisiStat, Lotus Notes, Datatech, Broadvisiong, Dream, Teamsite, BrassRing, Elementool, Adware, Outlook, Zoomerang, Omniture, Coremetrics and Promotion Manager C3
VOLUNTEER/COMMUNITY OUTREACH Publication Designer/Webmaster, Physically Challenged Association of Richmond